Monk Yoga

Project Type: Branding
Location: London
Role: Art Direction & Design

The Challenge

Monk Yoga was a startup business of specialist own brand men’s yoga clothing based in London. Part of their business philosophy was to also provide scholarships to help fund the training of yoga teachers from the profits made from the sale of its products.

They required a new brand identity to be created that reflected the spiritual foundation of buddhist monks who practice yoga but with a modern look to appeal to the masculine target audience.

The Result

I created a unique brand identity that incorporated an illustrated figure of a meditating monk formed out of a single continuous line, with the folded legs also representing an infinity shape, and the figure being contained within a circle to represent balance and harmony.

The design was a huge success that the client used for all brand marketing and product labelling.