Student Connect

Project Type: Branding
Location: London
Role: Art Direction & Design

The Challenge

Student Connect are a UK based company that specialises in helping international students study in the UK, providing advice on universities, application processes and other useful insights to being a UK student.

They required a rebrand of their existing identity that looked sophisticated and professional to attract potential applicants across the world.

The Result

I designed and developed a unique new logo for the company that included a clever integration of a mortarboard within the letterforms – making up the letter U and part of the letter D with the tassel. This was also adapted in to different variations for use with different straplines, social media profile images and website icons.

The company then applied the new identity across all its marketing and printed materials, including advertising, event banners, gift bags, printed literature, staff hats, t-shirts and face masks.