Collier Bristow
Branding & Website
THE CLIENT
Collier Bristow are a London based boutique fashion brand who sell designer clothing for men and women. Initially selling online only, they soon opened their first high street shop on the King’s Road, Chelsea and expanded their collection in to swimwear and accessories.
THE CHALLENGE
Following the creation of the company’s brand identity, the client required a stylish eCommerce website to be created to sell their range of products and showcase their brand lifestyle – exclusive designer products made from the best materials targeting the 18-40 age group.
MY ROLE
- Art direction & design
- Brand styling and development
- Website design & development
- Printed items (branded labels, boxes, etc.)
TOOLS
- Pencil & paper
- Adobe Illustrator, Photoshop & InDesign
- Adobe XD
- WordPress & WooCommerce
WEBSITE
After working on the creation of the brand identity, I designed, built and led the art direction in the development of a bespoke eCommerce website for the company.
The overall brand image was very monochromatic, featuring black as the primary background colour that allowed the photography and products to really stand out.
A custom WordPress and WooCommerce development was implemented that not only allowed the client easy access to manage content and orders, but also integrated a CRM, tailored affiliate program and direct API connection to their fulfilment distributor.
