KAI

Project Type: Website / Marketing Design
Location: London
Role: Branding / Website Design & Development

The Challenge

KAI Consulting provide specialist end-to-end production and financial management software for TV and Film companies called OctopusPMI, allowing them full control of their operations and expenditure within one platform. Many of the leading UK and international TV production companies use their services in the making of many well known shows and movies.

In line with a full update of their OctopusPMI financial management software, KAI required a full refresh of the brand image, which included the creation of a new logo for OctopusPMI, a redesign of the company website that would attract top-end production companies, and the design of new marketing material across both print and digital platforms.

The Result

Having worked with the client for many years, I created the new OctopusPMI logo as a character illustration that tied in with what they had previously employed. This was then adapted in to animation sequences and design elements across all media and platforms.

I also redesigned and developed the company website with a bespoke mobile-friendly layout using WordPress and Divi, which incorporated a new blog section, interactive videos and a full overview of the company in an animated one-pager design – where all content faded or scrolled in to position as you scroll down. The client had full access to manage all page content.

I also designed PDF and animated Powerpoint presentations, printed advertising and the design of MailChimp eNewsletter templates for their subscribers.