McBrides Accountants
Website
THE CLIENT
McBrides are a well known chartered accountants based in Sidcup, South East London, offering services to both corporate and private clients.
THE CHALLENGE
In 2023, McBrides celebrated their 50th anniversary, and wanted to update their appearance by launching a new website and marketing strategy that both communicated their reputation as a leading accountancy firm, but also appeal to the next generation and existing clientele with a fresh new look and brand style.
Their existing website was several years old, and was lacking in several areas, which had a significant impact for both visitors and internal administration.
MY ROLE
- Art direction
- Brand development
- Website UX & UI planning
- Website site map & SEO strategy
- Website design
- Full website build using WordPress
- Optimise & add all site content
- Website launch & client training
TOOLS
- Pencil & paper
- Adobe Illustrator & Photoshop
- Figma
- WordPress
The first task was to restructure the existing site content and establish user-friendly navigation to ensure visitors could quickly find the information they need. The new interface design needed to be easy to use and also include CTAs to help the user quickly find other key services and topics that may be of interest to them. This methodical approach to UX would also help with SEO performance.
A key requirement from the McBrides marketing team was it wanted to have full administrative control over managing pages and content – a feature, it explained, which was restricted on its old site. So, I developed a bespoke website design using WordPress with a modular-based theme that would allow for easy creation and management of all page elements within the WordPress administrator.
In addition, I introduced and implemented a premium careers plugin to help them manage their recruitment process – which was previously handled manually.
The final result was received with great enthusiasm by the team at McBrides and after only a few months the new website became very popular with new and existing customers, demonstrating how the world of accounting and finance can be approachable and user friendly, and was seen as an inspiration by other financial businesses we spoke to.
