The Exhibit

Project Type: Branding / Website / Print
Location: Los Angeles
Role: Art Direction & Design

The Challenge

The Exhibit is an exclusive restaurant and bar based in Los Angeles, USA, catering for affluent clientele with a vision to provide a premium dining experience and a plan to expand to international locations.

As a new business, they required a premium brand identity to be created including the design for signage, printed materials and a website from which customers could book table reservations.

The Result

I designed a developed the brand image with an up-market looking symbol that reflected the X from Exhibit and multi-directional arrows that point inwards – which symbolises the idea of people coming together in one place. Along with a smart font and gold on black colour scheme, the brand was well received by the client.

I also created designs showing the brand identity being applied to building signage, printed materials – such as a menu, business card, etc, and the design of a mobile-friendly website with online booking system.